Finally I have got enough time to post my first of two "Why is ZARA great?" installments as promised. Now, if you do not know, ZARA is a fast fashion retailer, probably the first in the world. Basically what the founder did when he opened his first ZARA store many years ago was selling self made clothes "inspired" by the trends set by the designer big boys at a fraction of the price of the item in which he drew inspiration from. This idea was soon copied by other companies such as Topman/Topshop and also the famed H&M. So, what makes ZARA stand out from the others?
Basically, ZARA does the same as the other companies but I think the quality of their products are significantly better than that of rival companies such as H&M and MNG. Sure, they are sometimes more expensive but they do deliver in quality. Being a fast fashion retailer, ZARA is always up to the newest trends. They are different from the others because they actually make some of their special, trendy items in their self owned factory while others will choose to outsource production to factories in China and such. This actually gives a huge advantage to ZARA as if one product is found to be unpopular, they can tweak the design, make the newly designed product and put it on shelves for sale in a matter of 2 weeks! The latest of trends without burning a hole in your pocket, that's what makes ZARA stand out from the others.
Below are some examples of ZARA taking "inspiration" from other brands...enjoy. =)
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| Above: CELINE on the left and ZARA's "inspired" version on the right. |
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| Above: Givenchy left and ZARA right. |
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| Above: In this case, they even copied the lookbook...gone too far? |
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